This week’s learning nugget is an exploration of alignment. Not just with the buyer and their buying journey, but within your own organisation.
Achieving alignment, especially between product teams, marketing teams and sales teams, around a common goal and a common approach, a True North, if you will, has proven documented profound impact of performance and results for shareholders and customers. Here’s a 22 well documented statistics to underscore that point. Customers be
How do you spend most of your day, your week, your month, your quarter ? Would you mostly agree or even partially agree it is spent trying to figure out how to compete better ? Sound like fun? What if, however you did not have to compete ? Would that be a better investment of your time ? If you take 9 months plus to win an opportunity – by competing better – but you only win 30% of those you pursue, that’s a lot of effort for a low return. How many could you win, if there was