This week’s learning nugget is an exploration of alignment. Not just with the buyer and their buying journey, but within your own organisation.
Achieving alignment, especially between product teams, marketing teams and sales teams, around a common goal and a common approach, a True North, if you will, has proven documented profound impact of performance and results for shareholders and customers. Here’s a 22 well documented statistics to underscore that point. Customers be
Guiding Customers to Their Three-Legged Stool: Let the Network Do the Work In order for your customers to get the measurably better business outcomes they want, you and your teams will have to help them achieve a holistic mix of: Business Process Improvement or, better yet, Business Process Innovation Enabling Technologies to provide the tools needed to support those new Business Processes Culture Change, meaning having people successfully leverage those new tools and process