Learning Nugget 4 - Solving Wicked Problems
Ask yourself……what am I selling ? UCCaaS, Customer Contact technology, SIP trunks ? Trick question right, we know we can’t talk about products or services, we need to talk about capabilities, so of course we are selling business outcomes. But do you own or control your clients business outcomes ? The fact is you are actually selling change. Clients want better business outcomes, here’s the flow of better outcome achievement: I want better business outcomes (increased revenue
