It’s often argued that the printing press was the single most important invention in the history of man.  It’s hard to argue against that.  But right up there, as a close 2nd in my view is the printed circuit board.  Just look at the monumental shift in our society that this humble piece of silicon ha...

Myths, fairy tales, wives tales, urban myths, superstitions……..there are alive and well in the world of professional selling.

Here are the top 5 common myths that the Enterprise Technology Sales Profession continues to perpetuate;

#1 – Customers buy on price

Study after study shows this to be a blatant f...

"Real knowledge is to know the extent of one's ignorance." Confucius

"Selfishness is not living as one wishes to live, it is asking others to live as one wishes to live." Oscar Wilde

We become so intently focussed on our product and service centric sales process that we rarely stop to consider the cust...