Myths, fairy tales, wives tales, urban myths, superstitions……..there are alive and well in the world of professional selling.

Here are the top 5 common myths that the Enterprise Technology Sales Profession continues to perpetuate;

#1 – Customers buy on price

Study after study shows this to be a blatant f...

"Real knowledge is to know the extent of one's ignorance." Confucius

"Selfishness is not living as one wishes to live, it is asking others to live as one wishes to live." Oscar Wilde

We become so intently focussed on our product and service centric sales process that we rarely stop to consider the cust...