Most consulting firms start from a perspective that focuses on the things at which they believe they have exceptional expertise. They then attempt to sell that expertise to potential clients.
For simple, one-dimensional problems, we see that approach as being fine.
However, figuring out how to help customers achieve measurably better business outcomes from their investments in enterprise technology is clearly not a simple problem. For that reason, this kind of effort has to start from the outside and work back toward the inside, as opposed to thinking about simply pushing a particular input out.
As Steve Jobs so eloquently stated it:
"You‘ve got to start with the customer experience and work back toward the technology - not the other way around."
We encourage our clients to start from the perspective of an ideal customer experience. We then help them begin to backwards from that experience to 'reverse engineer' the range of capabilities and partner ecosystems needed to drive successful technology-enabled business innovation projects.
We help clients envision that integrated set of capabilities via a bespoke ecosystem comprised of the world's top business thought leaders and innovation practitioners. That team works collaboratively with each other and your senior leadership team to help you create innovative new business and go-to-customer models specifically designed to drive measurably better customer business outcomes.
This diverse ecosystem then helps facilitate the integration and execution of your new go-to-customer and business models with a rigorous change leadership process co-facilitated by your leadership team and an experienced cadre of world-class executive coaches and consultants.