This week’s learning nugget is an exploration of alignment. Not just with the buyer and their buying journey, but within your own organisation.
Achieving alignment, especially between product teams, marketing teams and sales teams, around a common goal and a common approach, a True North, if you will, has proven documented profound impact of performance and results for shareholders and customers. Here’s a 22 well documented statistics to underscore that point. Customers be
As brutal as this might sound, you’re biased. Don’t believe me…read on. Look at the diagram below. What’s missing ? Say it out loud. Scroll down…. Keep scrolling....... almost there........ Well do you think you were correct ? You probably said three (3)…..correct ? What’s actually missing is context. If I actually said, on our digital clock, what’s missing, you likely would have said : If I said what’s the fractional representation of 12 over 45 you would have said the /
There are two emerging terms in business. Unicorns and Exponential Companies. What's a Unicorn Company = a company that rapidly gains to a valuation of a billion-dollars. Currently Unicorns are achieving this in circa 2 years from start up (see graphic below) So what’s an exponential company ? An Exponential Organization is one whose impact (or output) is disproportionally large—at least 10x larger—compared to its peers because of the use of new organizational techniques t
The existing business can run itself, but it can’t change itself – Jim Hays This article extends the thinking of Learning Nugget 6 from coaching to leadership. For ease of reading below I've pasted both the link to and the article in full so you can read it here. This one is a bit of a long one, but well worth the 15 min reading / learning investment. The article explores 5 points of becoming irresistible. Mindsets and apporaches that ensure employees share a passion for the
If you haven’t heard of Edward Deming, you will want to read more of his stuff by the end of this short article. Like Drucker, he has delivered timeless thinking, insightful thought leadership and simple but amazingly effective leadership advice. The below is a MUST read in order to successfully drive the transformative outcomes you desire as a leadership team. I’ve highlighted some key points in the article, but in reality the entire article is important. To encourage more
The article and complementary video below articulate what is required to successfully lead an organization through the kind of radical shift in mindset, behaviors, and offerings required to have customers loyally proclaiming, “We wouldn’t do our enterprise business technology initiative with anyone else but your company and its ecosystem of partners, because you have this totally figured out!” Without committed leaders like you who are willing to invest the time, empathy, and